Effective as of March 24, 2011
||Personally Identifiable and Other Information We Collect|
|II.||Use of Information Collected|
|III.||Information Sharing and Disclosure|
|IV.||Choice and Opt-Out|
|V.||Changing Your Information|
|VI.||Third Party Advertisers|
|VIII.||Links to Other Sites|
|IX.||Bulletin Boards/Chat Rooms|
We collect information from Users of the Web Site.
The minimum age to register for the Services is 13 years old.
Users may wish to request information about our company or our products, to become a member of our
There are two types of cookies: session and persistent. Session cookies disappear from your computer when you close your web browser or turn off your computer. Persistent cookies remain on your computer after you close your browser or turn off your computer. You can remove persistent cookies by following directions provided in your Internet browser's "help" file. If you have chosen to identify yourself to us then we use session cookies containing encrypted information to allow us to uniquely identify you.
2. Log Files
As is true of most web sites, we gather certain information automatically and store it in log files. This information does not identify individual users. Log files include internet protocol ('IP') addresses, browser type, internet service provider, referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to analyze trends, to administer the Web Site, to see how users move around the Web Site, and to gather demographic information about our user base as a whole. We do not link this automatically-collected data to PII. We collect certain anonymous information from your visit to the Web Site via industry standard and commercially available web analytics solutions, including Omniture Web Analytics.
3. Clear Gifs (Web Beacons)
We use clear gifs (a.k.a. web beacons) that help us better manage content on the Web Site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers' PII. We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see "Choice and Opt-Out."
Third party applications (such as widgets) created by third party developers may also be available on the Web Site. Third party applications are small bits of software, often with interactivity, that can be installed into Users' profiles or shared with other Users. However,
To locate other Users that you may already know in the physical world, we allow Users to search for registered users using certain PII (i.e., full name or email address).
If you have consented to receive promotional materials (e.g., newsletters) or notifications from us, we may periodically use your email address to send you such materials related to the Services. If you want to stop receiving such materials from us you can change your profile settings under "Profile." In addition, you can opt out of, or unsubscribe from, the No-Rust and other reminder e-mails at any time by following the instructions contained in those e-mails.
Non-PII information you provide to us in response to: (i) multiple choice questions like "Hobbies and Interests" and "Employment"; (ii) information you add to open-ended questions; and, (iii) other non-PII about you, may be used to customize the online ads, special promotions, e-mails, and other marketing information you encounter to those we believe are aligned with your interests. For example, based on your hobbies we might display an advertisement about one of our products that you may not be familiar with, or a about an event that you may be interested in. The information used for this feature does not provide your PII or identify you as an individual to third parties. If you would like to disable advertising customization for these types of information, please visit "Profile" under the
As described elsewhere in this Policy, we may customize the advertising and marketing messages you receive on the Web Site, or may work with outside companies to do so. Your non-PII may be shared with these companies so this customization can be accomplished.
We may also perform statistical analyses of user behavior and characteristics in order to measure interest in and use of the various areas of the Web Site. In addition, we may in the future inform advertisers of such information as well as the number of users that have been exposed to or clicked on their advertising banners. We will, however, provide only aggregated data from these analyses to third parties.
We do not link aggregate user data with PII.
We share PII with third parties in particular situations.
We may in connection with the Web Site use the services of third parties (i.e., technology consultants and CRM vendors), who may, in the course of providing services to us, be given access to the information you have provided to us. Each of these service providers is contractually obligated to provide services to us in a manner consistent with this Policy.
These outside contractors or agents may temporarily store some information on their servers, but they may only use your PII to provide
If in the future we intend to share personally identifiable information with third parties acting other than as our agents or service providers, we will provide you with the opportunity to opt-out prior to the sharing.
We use a credit card processing company when necessary to bill for products and services. This company does not retain, share, store or use PII for any other purposes.
We use other third parties to provide shopping services, and a community environment/social network, on our Web Site. When you sign up for the Services we will share the PII that is necessary for the third party to provide the Services.
These third parties are prohibited from using your PII for any other purpose.
We reserve the right to disclose your PII pursuant to a subpoena or other judicial or administrative order, when required by law, when we believe that disclosure is necessary to protect our rights, the rights of our affiliated companies, the rights or safety of any individual or the public, and rights of our Users or any third party. In addition, if
We provide you the opportunity to "opt-out" of having your PII used for certain purposes, when we ask for this information. For example, if you sign up for the Services but do not wish to receive any additional marketing material from us, you can so indicate your preferences in your Profile.
If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each communication. You may also update your profile on the sites that contain a profile and change your newsletter and promotional communications' preferences.
You will be notified when your personal information is proposed to be collected by any third party that is not our agent or service provider, so you can make an informed choice as to whether or not to share your information with that party.
Users and Customers may update or change their PII by editing their Profile. To update or delete User information on the
The security of your PII is important to us. When you enter sensitive information (such as credit card number and/or social security number) on our registration or order forms, we encrypt that information using secure socket layer technology ("SSL").
We follow generally accepted industry standards to protect the PII submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Our Web Site may contain links to other web sites.
This Policy applies only to information collected by the Web Site.
If you use a bulletin board or chat room on the Web Site, you should be aware that any PII you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the PII you choose to submit in these forums.
In addition, if you provide to
We reserve the right to modify this Policy at any time, so please review it frequently. If we make material changes to this Policy, we will notify you here, by email, or by means of a notice on our home page. Your continued use of the Web Site after we post a revised Policy constitutes your acceptance of the new Policy and its terms. If, however, we materially change our practices regarding the collection or use of your PII, your PII will continue to be governed by the Policy that was in place at the time you provided the PII unless we provide notice to you of the changes in the Policy and you do not object to the change.
P.O. Box 80607
San Diego, CA 92138-0607